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  • Writer's pictureItay Dahan

From Simple Logos to Strategy-Driven Design: My Evolution in Logo Crafting

Updated: Dec 25, 2023


The Humble Beginnings: Passion Meets Practice

My journey as a designer echoes a familiar path: a blend of raw passion, self-teaching, and a relentless pursuit of opportunities to showcase emerging talent. In the early days, real logo design projects were scarce. My resolve, however, was not. Embracing the "daily logo design challenge," each day brought a new fictional brief, a chance to craft logos across various sectors. This was more than practice; it was my playground for growth and creativity.


A Quest for Knowledge: YouTube and Beyond

Initially, YouTube tutorials were my gateway to design fundamentals and software intricacies. But I craved structured learning, a thirst quenched when I discovered Lindsey Marsh's design course. Her teachings peeled back new layers of design, deepening my understanding. This quest led me to a transformative six-month stint at Tel Aviv's IAC College of Design, further honing my skills.


Transitioning to Purposeful Design

Armed with a solid foundation and an expanding portfolio, my focus shifted. No longer content with just aesthetics, I sought clients who understood the power of a logo as the heart of their brand identity. This marked a pivotal change in my career: from creating logos to crafting brand stories.


The Leap into Strategic Brand Crafting

Recognizing the need for designs that married visual appeal with strategic depth, I delved into advanced learning with industry experts like Etgar Spivak and courses at the CXL Institute. This wasn't just about designing logos anymore; it was about curating comprehensive brand identities that echoed each client's unique vision and mission.


Today's Approach: Crafting Narratives at DIDEA

Now, at DIDEA, every project starts with an immersive dive into the brand's story. What fuels their passion? What values do they champion? How can their logo be a true reflection of their ethos? My evolution from simple logo crafting to strategic brand formulation has been profound, each step shaping my approach to design.


As I continue to journey through the dynamic landscape of design, I invite you to be a part of this evolution. Whether you're looking to craft a new brand identity or to redefine an existing one, let's embark on this creative journey together. Explore my portfolio to witness the transformation in my work and see what strategic design can do for your brand.




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