Betar Nordia Jerusalem
Sports
Social media and print design & branding
Jerusalem, Israel
ספטמבר 2023
Welcome to the heart of creativity and passion. At DIDEA, we embarked on an exhilarating journey with Betar Nordia Jerusalem, a project that blends our love for the beautiful game with our commitment to innovative design. This gallery showcases our comprehensive approach to reimagining the brand identity of a beloved soccer club.
About the project
Our vision was clear: to craft a branding that resonates with the club's values of unity and sportsmanship while elevating its presence both on and off the field. We aimed to create a visual narrative that not only captures the essence of the team and its fans but also sets a new standard in sports branding.
Key points
Player Portraits: Capturing the soul of the team, our studio photos bring each player's unique character to the forefront, creating powerful visuals that form the cornerstone of the new brand identity.
Dynamic Website Design: We developed a user-friendly, visually stunning website that reflects the club's spirit, incorporating interactive elements and fan-favorite features.
Engaging Social Media Content: Our social media designs are a vibrant celebration of Betar Nordia Jerusalem's spirit. Drawing inspiration from the club's jerseys, we've infused each piece of content with the team's colors and patterns, creating a visual symphony that resonates with fans. From electrifying goal graphics that capture the thrill of scoring to game-day posts pulsating with excitement, our designs are not just posts – they're digital high-fives, connecting fans to every heart-stopping moment of the game.
Merchandise and Print Materials: We extended the new branding to a range of merchandise, including subscription cards that feature popular fan chants, and game posters that capture the excitement of match days.
Environmental Branding: The dressing room and club vehicles were also transformed, creating a cohesive and immersive brand experience.
Since the launch of the new branding, Betar Nordia Jerusalem has witnessed a remarkable increase in fan engagement and brand visibility. The club's rejuvenated image has not only captivated its loyal fanbase but has also attracted new followers, showcasing the power of strategic and creative branding in sports.
This project with Betar Nordia Jerusalem stands as a testament to our belief that great design can ignite passion, unite communities, and elevate brands to new heights. It's a celebration of where creativity meets sports, and where passion becomes visual poetry.
