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How to Market a Restaurant on TikTok: A Beginner’s Guide
How to Market a Restaurant on TikTok: A Beginner’s Guide If your restaurant isn’t on TikTok yet, you’re missing one of the main places people decide where to eat . TikTok is where food becomes a viral experience—but not every experience needs to look the same. In fact, it’s the perfect platform to bring your restaurant’s unique personality to life. One important thing to understand: TikTok isn’t just “another channel to post on.” It’s a place where you build a brand . Unlike

Itay Dahan
Feb 183 min read


Great Food Isn’t Enough: Why Restaurant Branding Is the Real Foundation for Success
I hear this all the time from restaurant owners: “Your branding is cool, but our food is genuinely great. Anyone who tries it comes back.” I believe you. Because in hospitality, great food is the entry ticket. It’s the baseline. But here’s the truth that’s harder to accept: Great food alone doesn’t guarantee a successful restaurant. Today, success comes from what people feel , remember , and share - not only what’s on the plate. That’s what restaurant branding does. The Big

Itay Dahan
Feb 44 min read


How Not to Rebrand: The Hard Lesson Cracker Barrel Just Learned
What happens when a brand that sells "comfort and home" decides to erase its most iconic symbol—all in the name of modernization? That’s...

Itay Dahan
Sep 4, 20253 min read


Branding for Restaurants and Food Businesses – Graphic Design Is Just the Beginning
In our previous post , we talked about branding as the foundation for food business success — right from day one. Now it’s time to go...

Itay Dahan
Apr 17, 20252 min read


Food Branding: Not Just a Logo – But the Secret Ingredient Your Customers Taste from the Very First Second
As an entrepreneur opening a new spot – you’ve got a vision. You're building the menu, picking a location, hiring a team.But without...

Itay Dahan
Apr 1, 20252 min read


The Cart Before the Horse: Why Organic Marketing Must Come First
Imagine this: you’ve got a shiny new cart—sleek, expensive, and designed to impress. But there’s one problem: you’ve forgotten the horse....

Itay Dahan
Jan 29, 20253 min read


2024 in Branding: Trends, Insights, and a Look into 2025
As 2024 draws to a close, it’s incredible to see how much the world of marketing and branding can evolve in just one year. This past year...

Itay Dahan
Dec 23, 20243 min read


Case Study: How Messi and Stanley Are Redefining Brand Growth in 2024
In today’s fiercely competitive marketing landscape, maintaining relevance requires more than sustained success— strategic innovation is...

Itay Dahan
Nov 25, 20243 min read


Case Study: "Children Are Laundry" – An Iconic Israeli Advertising Campaign
In 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...

Itay Dahan
Nov 7, 20243 min read


5 Simple Steps Every Business Should Adopt to Build a Social Media Advertising Routine
Creating a consistent social media posting routine can feel daunting, but it’s a vital step for any business that wants to stay relevant,...

Itay Dahan
Oct 27, 20243 min read


Finding the Sweet Spot: Balancing Brand Consistency and Brand Flexibility
In the dynamic world of branding, striking a balance between brand consistency and brand flexibility is crucial for long-term success....

Itay Dahan
Oct 13, 20243 min read


Three Years of Didea: A Journey of Passion, Growth, and Creativity
Three years have passed… and as I write these words, I’m filled with deep gratitude and excitement for what lies ahead. These first three...

Itay Dahan
Sep 26, 20244 min read


The Man Who Did the Same Thing for 1000 Days: How Nas Daily Built a Powerful Brand?
In the digital age, forging real relationships with your audience is essential for achieving long-term success. Nas Daily, led by Nuseir...

Itay Dahan
Jul 1, 20242 min read


2,000 Days in a Row of Language Learning and How It Relates to Building a Strong Brand
Learn how a 2,000-day Duolingo streak taught invaluable lessons in consistency, persistence, and growth—essential for building a strong bran

Itay Dahan
May 22, 20243 min read


Reset and Refresh: 3 Principles for Consistent Social Media Posting After Passover
The conclusion of Passover marks an ideal moment for renewal and rejuvenation, presenting a prime opportunity for businesses to refresh...

Itay Dahan
May 5, 20242 min read


Manchester City Embraces Community Engagement in a Creative Showcase
Manchester City, a club celebrated not only for its on-field success but also for its deep community engagement, took a novel approach in...

Itay Dahan
Apr 14, 20242 min read


Seasonal Spark: Upgrading Your Brand Through Seasonal and Holiday Marketing
Discover how seasonal and holiday marketing can transform your brand, connecting deeply with communities and fostering loyalty.

Itay Dahan
Apr 2, 20242 min read


Lotus Biscoff: The Remarkable Journey of a Small Cookie to Global Brand Status
המסע מעורר ההשראה של לוטוס ביסקוף מעוגייה בלגית פשוטה למדי למותג עולמי. בואו לגלות מה המשמעות של עקביות המותג, פסיכולוגיית הצבעים והייחודיות

Itay Dahan
Mar 14, 20242 min read


McDonald's Bold Branding Strategy: Transforming Its Iconic Symbol
Why did McDonald's transform its iconic symbol in their latest branding campaign? And what lessons does this reveal about branding...

Itay Dahan
Mar 4, 20242 min read


Beyond the Obvious: Effective Social Media Branding with GoPro and Spotify
Have you ever found yourself mindlessly scrolling through social media, only to come across a post that stops you in your tracks? It's no...

Itay Dahan
Jan 31, 20242 min read
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