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Food Branding: Not Just a Logo – But the Secret Ingredient Your Customers Taste from the Very First Second
As an entrepreneur opening a new spot – you’ve got a vision. You're building the menu, picking a location, hiring a team.But without...

Itay Dahan
Apr 12 min read
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2024 in Branding: Trends, Insights, and a Look into 2025
As 2024 draws to a close, it’s incredible to see how much the world of marketing and branding can evolve in just one year. This past year...

Itay Dahan
Dec 23, 20243 min read
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Case Study: "Children Are Laundry" – An Iconic Israeli Advertising Campaign
In 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...

Itay Dahan
Nov 7, 20243 min read
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Reset and Refresh: 3 Principles for Consistent Social Media Posting After Passover
The conclusion of Passover marks an ideal moment for renewal and rejuvenation, presenting a prime opportunity for businesses to refresh...

Itay Dahan
May 5, 20242 min read
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Manchester City Embraces Community Engagement in a Creative Showcase
Manchester City, a club celebrated not only for its on-field success but also for its deep community engagement, took a novel approach in...

Itay Dahan
Apr 14, 20242 min read
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Seasonal Spark: Upgrading Your Brand Through Seasonal and Holiday Marketing
Discover how seasonal and holiday marketing can transform your brand, connecting deeply with communities and fostering loyalty.

Itay Dahan
Apr 2, 20242 min read
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Lotus Biscoff: The Remarkable Journey of a Small Cookie to Global Brand Status
המסע מעורר ההשראה של לוטוס ביסקוף מעוגייה בלגית פשוטה למדי למותג עולמי. בואו לגלות מה המשמעות של עקביות המותג, פסיכולוגיית הצבעים והייחודיות

Itay Dahan
Mar 14, 20242 min read
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Beyond the Obvious: Effective Social Media Branding with GoPro and Spotify
Have you ever found yourself mindlessly scrolling through social media, only to come across a post that stops you in your tracks? It's no...

Itay Dahan
Jan 31, 20242 min read
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