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How Not to Rebrand: The Hard Lesson Cracker Barrel Just Learned
What happens when a brand that sells "comfort and home" decides to erase its most iconic symbol—all in the name of modernization? That’s...

Itay Dahan
Sep 43 min read


Food Branding: Not Just a Logo – But the Secret Ingredient Your Customers Taste from the Very First Second
As an entrepreneur opening a new spot – you’ve got a vision. You're building the menu, picking a location, hiring a team.But without...

Itay Dahan
Apr 12 min read


Case Study: "Children Are Laundry" – An Iconic Israeli Advertising Campaign
In 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...

Itay Dahan
Nov 7, 20243 min read


Three Years of Didea: A Journey of Passion, Growth, and Creativity
Three years have passed… and as I write these words, I’m filled with deep gratitude and excitement for what lies ahead. These first three...

Itay Dahan
Sep 26, 20244 min read


The Man Who Did the Same Thing for 1000 Days: How Nas Daily Built a Powerful Brand?
In the digital age, forging real relationships with your audience is essential for achieving long-term success. Nas Daily, led by Nuseir...

Itay Dahan
Jul 1, 20242 min read


Manchester City Embraces Community Engagement in a Creative Showcase
Manchester City, a club celebrated not only for its on-field success but also for its deep community engagement, took a novel approach in...

Itay Dahan
Apr 14, 20242 min read


Lotus Biscoff: The Remarkable Journey of a Small Cookie to Global Brand Status
המסע מעורר ההשראה של לוטוס ביסקוף מעוגייה בלגית פשוטה למדי למותג עולמי. בואו לגלות מה המשמעות של עקביות המותג, פסיכולוגיית הצבעים והייחודיות

Itay Dahan
Mar 14, 20242 min read


Beyond the Obvious: Effective Social Media Branding with GoPro and Spotify
Have you ever found yourself mindlessly scrolling through social media, only to come across a post that stops you in your tracks? It's no...

Itay Dahan
Jan 31, 20242 min read
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