Betar Nordia Jerusalem 2024/25
Sports
Branding and design for social media and print
Jerusalem
September 2024
As an avid soccer fan, working on the branding for Betar Nordia Jerusalem has been a deeply personal and fulfilling project. For the second year in a row, I’ve had the privilege of supporting my beloved football club by bringing my branding expertise to the table. This collaboration is particularly exciting because the designs extend beyond the players—they are embraced by the hundreds of children who play for the club and the dedicated fans who proudly wear the team's colors.
This year, we took things to the next level with a comprehensive seasonal branding effort that touches every aspect of the club’s identity, from game-day uniforms to social media campaigns.
About the project
This project has allowed me to combine my professional skills with my personal passion for soccer, creating designs that go far beyond aesthetics—they represent the pride and unity of Betar Nordia Jerusalem’s community. From months of preparation to the launch of the 2024/25 season’s branding, every element was crafted to elevate the club’s presence and bring excitement to fans, players, and young athletes alike.
Key points
Uniform Design:
Designed home and away kits that reflect the club’s identity and resonate with players and fans alike.
Seasonal Branding Development:
Created a cohesive design language, ensuring consistent branding across social media posts, game-day graphics, and club communications.
Studio & Team Photography:
Organized photo sessions for players and the team, producing visuals for team posters and promotional materials.
Digital Presence:
Designed templates for real-time social media posts, including match results and highlights.
Monitored the club's social media channels and helped launch its TikTok page.
Built a roster page on the club’s website, enhancing the online experience for fans.
Special Projects:
Developed subscription cards for fans.
Designed unique graphics for Israeli holidays, celebrating the team’s connection to its community.
