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DIDEA's Branding Garden
Welcome to DIDEA's branding garden. Here you’ll find a selection of our work. Explore our projects to learn more about what we can do.
Unit Pride: IDF Department Logo Design Project
In October 2023, during the intense "Iron Swords" war, Didea engaged in a significant initiative by designing a logo for an IDF department where my dear friend David serves in the reserves. This endeavor extended beyond merely crafting a visual identity; it played a pivotal role in boosting morale and fostering a sense of unity among the soldiers actively engaged on the front lines in the Gaza Envelope and the Gaza Strip.
The design process was profoundly influenced by the unit's core values and spirit. The resulting logo symbolizes resilience and camaraderie—traits that epitomize the members of this department. Once finalized, the logo was proudly incorporated into special shirts and unique patches on the uniforms of these soldiers, enhancing their sense of pride and solidarity as they defended our nation.
David, a dedicated reservist and an extraordinarily talented photographer, captured the logo in action across various challenging scenarios. His photographs from the Gaza Strip powerfully illustrate how the logo has become a symbol of pride and a crucial motivational boost for the fighters.
This project exemplifies how thoughtful design can significantly enhance the spirit and bonds within a community, even under the most challenging circumstances. At Didea, we honor the heroes of the IDF and are proud to contribute to their legacy with a design that they can wear as a badge of honor.
The design process was profoundly influenced by the unit's core values and spirit. The resulting logo symbolizes resilience and camaraderie—traits that epitomize the members of this department. Once finalized, the logo was proudly incorporated into special shirts and unique patches on the uniforms of these soldiers, enhancing their sense of pride and solidarity as they defended our nation.
David, a dedicated reservist and an extraordinarily talented photographer, captured the logo in action across various challenging scenarios. His photographs from the Gaza Strip powerfully illustrate how the logo has become a symbol of pride and a crucial motivational boost for the fighters.
This project exemplifies how thoughtful design can significantly enhance the spirit and bonds within a community, even under the most challenging circumstances. At Didea, we honor the heroes of the IDF and are proud to contribute to their legacy with a design that they can wear as a badge of honor.
Commemorating a Hero: The Hadar Kapluck Memorial Beer Project
In a deeply personal tribute to Sergeant First Class (res.) Hadar Kapluck z"l, who valiantly fell in battle in the southern Gaza Strip, Didea collaborates in honoring a hero whose life story touches the hearts of many. Hadar was not just a soldier; he was a cherished friend, and his untimely passing at just 23 years old left a profound impact on those close to him.
This project sprang from a profound partnership between myself and my good friend Benny, one of Hadar’s close friends. Together, we embarked on a mission to encapsulate Hadar’s spirit and memories into a design that goes beyond mere aesthetics. Inspired by Hadar's love for drumming, we crafted a beer label that is imbued with elements reflective of his passion and the beats that once moved him, turning each bottle into a narrative of his courage and vibrant spirit.
The beer, named "My Brother the Hero," not only tells the story of Hadar’s life but also serves as a canvas for the values he embodied. Each label carries the essence of Hadar’s personality and the joy he brought to his friends and family, ensuring his legacy endures through creative expression.
At Didea, we believe in the power of design to tell stories that evoke emotion and provoke thought. This initiative showcases how personal connections and artistic creativity can combine to keep the memory of a loved one alive. The label itself inspires those who lift the bottle to remember Hadar not just with reverence, but with a spirit of joy and camaraderie, echoing the words inscribed upon it: "One should drink with love, humor, and friends."
Through this heartfelt project, we invite others to raise a glass in memory of Hadar, honoring a life that continues to inspire and resonate within the community.
This project sprang from a profound partnership between myself and my good friend Benny, one of Hadar’s close friends. Together, we embarked on a mission to encapsulate Hadar’s spirit and memories into a design that goes beyond mere aesthetics. Inspired by Hadar's love for drumming, we crafted a beer label that is imbued with elements reflective of his passion and the beats that once moved him, turning each bottle into a narrative of his courage and vibrant spirit.
The beer, named "My Brother the Hero," not only tells the story of Hadar’s life but also serves as a canvas for the values he embodied. Each label carries the essence of Hadar’s personality and the joy he brought to his friends and family, ensuring his legacy endures through creative expression.
At Didea, we believe in the power of design to tell stories that evoke emotion and provoke thought. This initiative showcases how personal connections and artistic creativity can combine to keep the memory of a loved one alive. The label itself inspires those who lift the bottle to remember Hadar not just with reverence, but with a spirit of joy and camaraderie, echoing the words inscribed upon it: "One should drink with love, humor, and friends."
Through this heartfelt project, we invite others to raise a glass in memory of Hadar, honoring a life that continues to inspire and resonate within the community.
Betar Nordia Jerusalem
Welcome to the heart of creativity and passion. At DIDEA, we embarked on an exhilarating journey with Betar Nordia Jerusalem, a project that blends our love for the beautiful game with our commitment to innovative design. This gallery showcases our comprehensive approach to reimagining the brand identity of a beloved soccer club.
Our vision was clear: to craft a branding that resonates with the club's values of unity and sportsmanship while elevating its presence both on and off the field. We aimed to create a visual narrative that not only captures the essence of the team and its fans but also sets a new standard in sports branding.
Project Highlights:
Player Portraits: Capturing the soul of the team, our studio photos bring each player's unique character to the forefront, creating powerful visuals that form the cornerstone of the new brand identity.
Dynamic Website Design: We developed a user-friendly, visually stunning website that reflects the club's spirit, incorporating interactive elements and fan-favorite features.
Engaging Social Media Content: Our social media designs are a vibrant celebration of Betar Nordia Jerusalem's spirit. Drawing inspiration from the club's jerseys, we've infused each piece of content with the team's colors and patterns, creating a visual symphony that resonates with fans. From electrifying goal graphics that capture the thrill of scoring to game-day posts pulsating with excitement, our designs are not just posts – they're digital high-fives, connecting fans to every heart-stopping moment of the game.
Merchandise and Print Materials: We extended the new branding to a range of merchandise, including subscription cards that feature popular fan chants, and game posters that capture the excitement of match days.
Environmental Branding: The dressing room and club vehicles were also transformed, creating a cohesive and immersive brand experience.
Since the launch of the new branding, Betar Nordia Jerusalem has witnessed a remarkable increase in fan engagement and brand visibility. The club's rejuvenated image has not only captivated its loyal fanbase but has also attracted new followers, showcasing the power of strategic and creative branding in sports.
This project with Betar Nordia Jerusalem stands as a testament to our belief that great design can ignite passion, unite communities, and elevate brands to new heights. It's a celebration of where creativity meets sports, and where passion becomes visual poetry.
Our vision was clear: to craft a branding that resonates with the club's values of unity and sportsmanship while elevating its presence both on and off the field. We aimed to create a visual narrative that not only captures the essence of the team and its fans but also sets a new standard in sports branding.
Project Highlights:
Player Portraits: Capturing the soul of the team, our studio photos bring each player's unique character to the forefront, creating powerful visuals that form the cornerstone of the new brand identity.
Dynamic Website Design: We developed a user-friendly, visually stunning website that reflects the club's spirit, incorporating interactive elements and fan-favorite features.
Engaging Social Media Content: Our social media designs are a vibrant celebration of Betar Nordia Jerusalem's spirit. Drawing inspiration from the club's jerseys, we've infused each piece of content with the team's colors and patterns, creating a visual symphony that resonates with fans. From electrifying goal graphics that capture the thrill of scoring to game-day posts pulsating with excitement, our designs are not just posts – they're digital high-fives, connecting fans to every heart-stopping moment of the game.
Merchandise and Print Materials: We extended the new branding to a range of merchandise, including subscription cards that feature popular fan chants, and game posters that capture the excitement of match days.
Environmental Branding: The dressing room and club vehicles were also transformed, creating a cohesive and immersive brand experience.
Since the launch of the new branding, Betar Nordia Jerusalem has witnessed a remarkable increase in fan engagement and brand visibility. The club's rejuvenated image has not only captivated its loyal fanbase but has also attracted new followers, showcasing the power of strategic and creative branding in sports.
This project with Betar Nordia Jerusalem stands as a testament to our belief that great design can ignite passion, unite communities, and elevate brands to new heights. It's a celebration of where creativity meets sports, and where passion becomes visual poetry.
Hamachon
Simplifying the intricate: Hamachon transformed the often-overwhelming journey of obtaining business licenses into a more accessible and user-friendly experience, using vibrant designs and a clear web interface.
Special Services: Website creation.
Challenge: Bringing a splash of color to a traditionally bureaucratic industry.
Special Services: Website creation.
Challenge: Bringing a splash of color to a traditionally bureaucratic industry.
Mereisha
Soulful Simplicity: The Essence of Mereisha
In an era overwhelmed by the digital age's clamor, Mereisha emerges as a sanctuary of serenity. This brand transcends mere design; it embodies a voyage back to the core of authenticity, introspection, and genuine connection, navigating through the 'plastic culture' that shadows our era with its superficiality and the relentless pressures of social media and the workplace.
🌟 Special Services: Crafting a Symphony of Strategy and Narrative 🌟
At Didea, we embraced the challenge: to sculpt a brand identity for Mereisha that not only distinguishes itself but deeply resonates. Mereisha's vision—aiding in personal growth, empowerment, and self-connection—is brought to life through an enhanced focus on strategy and narrative creation. We spotlighted Mereisha's multifaceted skills, crafting a brand that beautifully orbits her talents in healing and personal transformation.
🎨 Designing Mereisha's Identity: A Visual Harmony 🎨
Mereisha's branding unfolds through a blend of nostalgic yet modern colors, echoing childhood memories and simpler times. Our design, characterized by simple, clean typography and compelling visuals, foregrounds values of togetherness, connection, simplicity, and joy.
Central to our design philosophy are the ripple symbols, meticulously adopted as a design element. These ripples suggest sound healing and calmness, weaving a narrative of tranquility and therapeutic transformation. Through these carefully chosen elements, we narrate Mereisha's story, drawing upon imagery that evokes nostalgia, symbolizes healing, and subtly highlights her diverse treatment methods. This approach showcases the seamless integration of strategy and narrative in bringing Mereisha's talents to the forefront of her brand identity.
🔍 The Roots of a Name: Mereisha 🔍
The name "Mereisha," with its origins in Aramaic meaning "restart," encapsulates the essence of simplicity and a profound connection to one's roots. It signifies a new beginning, encouraging us to rediscover our true selves and inspire genuine change.
💬 The Slogan: 'Find Your Voice' 💬
Our chosen slogan, "Find your voice," acts as a beacon for individuals to unearth their unique path, symbolizing personal evolution and the transformative essence of sound healing. The logo, incorporating a dotted Hebrew letter, embodies Mereisha's ethos of simplicity, strength, and intrigue.
📸 Visual Storytelling: Showcasing Mereisha's Brand 📸
The forthcoming gallery on our website is set to visually unveil Mereisha's branding journey, spotlighting the unique icons, versatile templates for social media, and the design of the treatment tracking page. This showcase is a testament to the brand's core values and our dedication to creating a space for transformative healing.
🌐 A Digital Presence: Beyond Social Media 🌐
Through Instagram, we offer a window into Mereisha's world, engaging our followers with a mix of nostalgic imagery, inspiring quotes, and client testimonials. This platform is key in weaving a community that supports and celebrates the journey towards self-discovery and healing.
Welcome to Mereisha: A Harmonious Blend of Talent and Transformative Healing.
In an era overwhelmed by the digital age's clamor, Mereisha emerges as a sanctuary of serenity. This brand transcends mere design; it embodies a voyage back to the core of authenticity, introspection, and genuine connection, navigating through the 'plastic culture' that shadows our era with its superficiality and the relentless pressures of social media and the workplace.
🌟 Special Services: Crafting a Symphony of Strategy and Narrative 🌟
At Didea, we embraced the challenge: to sculpt a brand identity for Mereisha that not only distinguishes itself but deeply resonates. Mereisha's vision—aiding in personal growth, empowerment, and self-connection—is brought to life through an enhanced focus on strategy and narrative creation. We spotlighted Mereisha's multifaceted skills, crafting a brand that beautifully orbits her talents in healing and personal transformation.
🎨 Designing Mereisha's Identity: A Visual Harmony 🎨
Mereisha's branding unfolds through a blend of nostalgic yet modern colors, echoing childhood memories and simpler times. Our design, characterized by simple, clean typography and compelling visuals, foregrounds values of togetherness, connection, simplicity, and joy.
Central to our design philosophy are the ripple symbols, meticulously adopted as a design element. These ripples suggest sound healing and calmness, weaving a narrative of tranquility and therapeutic transformation. Through these carefully chosen elements, we narrate Mereisha's story, drawing upon imagery that evokes nostalgia, symbolizes healing, and subtly highlights her diverse treatment methods. This approach showcases the seamless integration of strategy and narrative in bringing Mereisha's talents to the forefront of her brand identity.
🔍 The Roots of a Name: Mereisha 🔍
The name "Mereisha," with its origins in Aramaic meaning "restart," encapsulates the essence of simplicity and a profound connection to one's roots. It signifies a new beginning, encouraging us to rediscover our true selves and inspire genuine change.
💬 The Slogan: 'Find Your Voice' 💬
Our chosen slogan, "Find your voice," acts as a beacon for individuals to unearth their unique path, symbolizing personal evolution and the transformative essence of sound healing. The logo, incorporating a dotted Hebrew letter, embodies Mereisha's ethos of simplicity, strength, and intrigue.
📸 Visual Storytelling: Showcasing Mereisha's Brand 📸
The forthcoming gallery on our website is set to visually unveil Mereisha's branding journey, spotlighting the unique icons, versatile templates for social media, and the design of the treatment tracking page. This showcase is a testament to the brand's core values and our dedication to creating a space for transformative healing.
🌐 A Digital Presence: Beyond Social Media 🌐
Through Instagram, we offer a window into Mereisha's world, engaging our followers with a mix of nostalgic imagery, inspiring quotes, and client testimonials. This platform is key in weaving a community that supports and celebrates the journey towards self-discovery and healing.
Welcome to Mereisha: A Harmonious Blend of Talent and Transformative Healing.
Reama
Caffeinating a brand: comprehensive branding for a coffee cart, infusing everything from logos, ads, menus to cups with robust creativity and strategic innovation.
Special Services: Print materials like menus, signage, paper cups; photography services.
Challenge: Creating branding for both Israeli and tourist audiences.
Special Services: Print materials like menus, signage, paper cups; photography services.
Challenge: Creating branding for both Israeli and tourist audiences.
Maslol Project
An immersive branding journey: We transformed a platform for creators into a vibrant, distinctive digital haven using AI photography and innovative design strategies.
Special Services: AI-based photography and hero images.
Challenge: Creating a modern branding for startup leaders; positioning and differentiation.
Special Services: AI-based photography and hero images.
Challenge: Creating a modern branding for startup leaders; positioning and differentiation.
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