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How Not to Rebrand: The Hard Lesson Cracker Barrel Just Learned
What happens when a brand that sells "comfort and home" decides to erase its most iconic symbol—all in the name of modernization? That’s...
Itay Dahan
Sep 43 min read
McDonald's Bold Branding Strategy: Transforming Its Iconic Symbol
Why did McDonald's transform its iconic symbol in their latest branding campaign? And what lessons does this reveal about branding...
Itay Dahan
Mar 4, 20242 min read
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