Itay Dahan6 days ago3 min readCase Study: "Children Are Laundry" – An Iconic Israeli Advertising CampaignIn 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...
Itay DahanOct 133 min readFinding the Sweet Spot: Balancing Brand Consistency and Brand FlexibilityIn the dynamic world of branding, striking a balance between brand consistency and brand flexibility is crucial for long-term success....